Social Media

Social media is important as part of a marketing strategy as it is an easy and effective way for an artist to build their brand. It gives the audience an insight into the artist's life or musical career that is more personal.

Engagement 

Engagement is sharing content that your audience is most likely going to enjoy. This means that they will constantly return to your account as they are enjoying the content that is being produced.There has to be a unique aspect of the artist that constantly draws people back to them.

Artists like Jack Harlow have a unique personality that draws more people to his account. Many people find him funny and see him as someone interesting to follow therefore leading to him having 2 million followers on instagram, 334.8k followers on instagram and 721k followers on Tik tok.

Storytelling 

This is where the audience gets to see the things that happen behind the scenes like their journey in the industry or them in the music studio.

For example a few months before Ariana Grande released her song ‘break up with your boyfriend’ she posted a snippet of the song on her story.

This kind of content creates buzz that attracts attention to her song building more hype.

Promotion

A small part of the account should be promoting the artist brand. For example them promoting a new album or new merch that is coming out.

Here she is promoting her CDs and expresses her excitement for them to come out.

An example of Social media can be used by an artist.

Here the artist is engaging her audience with the project that she has been up to generating likes.

The picture below shows how she allows her audience a sneak into the photoshoot before the final pictures are released.

The photo below generates hype and serves as a reminder that her album is about to come out.