Group Campaign Feedback 2 : whole campaign

After looking at all three products I think so far the campaign is doing really well. All products are clearly part of the pop rock genre and they create a certain image of the band that is playful. They all create the image of the band we have been trying to create and they connect well together. The social media links to the digipak as they use the same images and same colours and both of them link to the music video by using the same cast throughout the campaign as if they were an actual band. The music video needs to be developed by more cutting, the social media needs more posts on both instagram and twitter and the digipak needs to be re arranged around. 

The social media uses the imagery as the digipak 

Targets 

Social Media - work on the colouring and how the legal information will be placed. 

Music video - make music video less random by cutting to the music

Digipak - Work on the placing and rearranging of the legal information.