Group Campaign Feedback : Digipak

For social media I gave feedback on what I thought Wendy did really well and what could be developed. The digipak links really well with social media as they both have the same images. With the music video it’s slightly harder to tell if it's part of the same campaign because of the colour scheme but the character around the lead singer lets the audience know it's part of the same product.

The four panels don’t work as they have different blues however having the band in little mugshots like a yearbook work really well. The legal information needs to be fixed as the barcode needs to be swapped and I also think that the tracklist would look better without a track list title.

The genre is quite clear through the drawing and the characters and the star image is clear as the characters floating around creates this playful image of the band. Because this is the draft she still needs to work on perfecting the whole album to look much nicer. What she has done so far is a really good base that I think the final digipak will be able to develop into really well. The drawings themselves look really good and the negative space around lets the drawing be the main centre of attention.

The main target for digipak is to work on the colouring and how the legal information will be placed.