Group Campaign Feedback : Digipak

For social media I gave feedback on what I thought Wendy did really well and what could be developed. The digipak links really well with social media as they both have the same images. With the music video it’s slightly harder to tell if it's part of the same campaign because of the colour scheme but the character around the lead singer lets the audience know it's part of the same product.

The four panels don’t work as they have different blues however having the band in little mugshots like a yearbook work really well. The legal information needs to be fixed as the barcode needs to be swapped and I also think that the tracklist would look better without a track list title.

The genre is quite clear through the drawing and the characters and the star image is clear as the characters floating around creates this playful image of the band. Because this is the draft she still needs to work on perfecting the whole album to look much nicer. What she has done so far is a really good base that I think the final digipak will be able to develop into really well. The drawings themselves look really good and the negative space around lets the drawing be the main centre of attention.

The main target for digipak is to work on the colouring and how the legal information will be placed.

Group Campaign Feedback : Social Media 

For social media I gave feedback on what they had done so far and I looked at what they could improve and what they did really well. Giving this feedback enables Millie and Maddie to develop twitter and instagram so they are able to get the band to our target audience and also possibly make them go viral.

Both social media’s link to the music video really well through the pictures that were taken behind the scene and the pictures that were taken on set. The captions worked really well showing that they were a playful no serious band however one thing that they need to work on is ensuring that on every device the captions can be seen as on the laptop they weren’t available.

What worked really well aswell was what they were posting on the social media itself. For example, the happy birthday posts show friendship and this more than just work and it also gives the audience an opportunity to connect with the band by wishing George a ‘Happy Birthday’.

One thing I said that definitely needed to be developed was the theme that they had. So far they didn’t follow a theme which makes it harder for people to tell that it’s following a campaign that's leading up to an album release. Having done research into social media I think that a theme is a key part of a campaign which Millie and Maddie should consider doing. I also think that they need to be more interactive on their platform like doing a q and a on their instagram story, going live or creating a space on twitter where they answer questions the audience has to ask. This way they are able to attract a wider audience beyond what they are trying to achieve.

The main target for instagram is to have a theme and to be more interactive with the audience.

The star image is clear as we see pictures of the band hanging out and in the twitter the banner shows the group showing that ‘Buzzkill’ is a band. Both social media follow bands that are pop rock showing the type of music they listen to and their personality. On twitter the band retweets and likes things that creates an image of the band.

On twitter the main thing that needs to be developed is more tweeting and posting.

Group Campaign Feedback : Music Video  

After working on the social media, the music video and digipak for a week the group decided to give feedback on all the products so that all of them can improve. Having this feedback enables us to develop our idea to reach our goal which is to create a campaign where all  the products relate to each other to promote the band. This feedback allows us to create the star image that the target audience would like to see.

For the music video I showed the group the editing I'd done so far which was the performance cut mainly and the ending with the recording studio. From this it was quite clear that the music video is part of the pop rock genre due to the colour scheme, lighting and props.

The star image is quite clear as the video shows their talent and the set which is a basement holds the idea that the group is close. The non lip sync parts of them hanging out also shows their friendship and the idea that the set 2 is them making it out shows how close they are as they stay together through their journey.

The beginning needs to be developed as it cuts a bit too quickly between three shots which is really confusing. The beginning could also be changed to a different opening where instead we use the footage of them walking to the studio instead of the hand held bit. Also remembering to cut to the beat will help to ensure the music video isn't random.

What works really well is instead of cutting to the studio part at the end of set 1I will cut to set 2 instead as it looks better. The ending could have either two alternatives either cutting back to set 1 to kind of show where they’ve come from or to let set 2 end it with the lights going off. The music video also works well with the digipak and the social media showing that they are pop rock bands that are easy going.

The main target from this feedback is to make the music video less random, to work on the beginning and the ending and also to see where the non lip sync parts would go.

Making of post 3 

On Thursday I went through the video again to make sure that the performance looked good. I also went back and re-edited the performance of set 2 as I didn’t do that the day before. Re - editing set 2 ensures that the lead singer is still being seen and I also began to add a bit of the lip sync where I tried adding the studio shots at the end of set 2. Because we don’t have many shots of set 2 I added those shots so it doesn’t become repetitive and boring towards the end of the video.

Making of post 2 

On Wednesday I finished the first version of the performance cut, however to make it better I rewatched it again and went back to re-cut the bits that needed to look better. I had forgotten to listen to the music and cut to that so in some clips when the lead singer is singing we see the drums or guitar instead so I had to go back and correct this in most parts. I also noticed that I had been cutting the clips a bit too slowly and considering this is a pop rock song the cuts need to be faster paced to mirror the genre and to also make sure the video doesn’t get boring. After correcting the pace and placing the clips in specific areas the video started to come together more and I also have to remember to take breaks as if I edit for too long then I start to mess with clips that are already good.

Making of post 1 

This allows me to reflect and look back on where I first started editing and it also shows the work and progress I am making.

Timeline of the music video

On Tuesday I began editing the music video. I started off by doing the performance and the three main things I had to remember is that the performance cut comes first, listen to the music and cut to that and group shots together.

Below is a video of how the first performance cut came out. In the making of posts I will be showing and talking about the progress that I am making with music video as the editor.

Feedback on draft digipak design  

After creating a draft design for the digipak I got feedback on what could be improved and what I did really well. Getting this feedback allows me to know what I've done well, if the audience would like the digipak and how I can improve it to reach audience expectations. Also having the whole group look at each other's design helps the person in charge of doing the album artwork have an idea of different elements that could be included from our work into the final version.




The first thing that was noticeable was the fact that the red throughout the whole digipak didn’t match each other. The red on the font was way too bright and gave off the impression that the band was heavy metal while the genre is meant to be pop rock. Making the red less bright reflects the upbeat sense of the song which gives the right impression

This gives a very heavy metal vibe.

The tracklist font really matched the bands vibe and how the tracklist was laid out was more playful than the conventional straight list. This connected really well with the genre showing how the band is both pop and rock.

The font of the tracklist 

The inside of the digipak is really simple which works because the back of the digipak is really busy. Overall other than the colour of the digipak all 4 panels work really well together.

Using the set in the background as one picture going from the back to the front works really well and using an image from the music video links it to the album showing it’s not just a single.

The front and back of the cover

The album name needs to be smaller as ‘buzzkill’ is what we are selling as this is a campaign so we try to sell the artist.

The album name

The digipak follows the pop rock genre conventions and by looking at it you are able to tell that it’s a band and not a solo artist.All the key information is included however I need more tracks in the back as from my research I should have between 8 to 12 tracks.

The elements everyone mainly liked was the band watching the set of the video and the font of the tracklist as those both worked really well.

Below are the other versions of the album artwork done by everyone else individually. From this Wendy ( in charge of the album artwork) will be able to see the best way to create the final digipak. Having looked at all 5 digipaks it’s clear that they all belong to a band. Each of the digipaks have an element that relates to the video like the instruments or the sets. We all used a tracklist , legal information, album name and band name which lets people know it’s a digipak.

Maddie's Version

Millie's Version

Wendy's Version