Digipak concept idea for campaign

In the post I will be showing my first draft of the digipak for the campaign. This draft is a reflection of the research I have done into pop rock digipaks. I did this digipak as it promotes the band’s album and lists the contents within it. It also has a sense of identity of the band which is the basement as the background where they mainly hang out. A digipak can also store other promotional materials such as a booklet and posters. This tells the audience something about the band that they possibly didn’t already know.

Below is my first draft on creating a digipak for a pop rock band.