Audience Profiling 

Our target audience is teenage girls between the ages of 16 - 17. This is because they are more likely to like the image created of the band.

Jicnars scale 

The jicnars is a scale that’s used to divide audiences into social groups. It goes from A to E and the higher you go up the scale the more the salary goes up and so does the level of education.

Our target audience fits into the E section as they are underage teenagers that aren’t working and are still in school.

Psychographic segmentation is based on lifestyle choices, beliefs, values and attitude. It’s very helpful for large scale marketing however it takes a lot longer to use.

Vals 

Vals stands for Values, attitudes and lifestyle and is the best in the psychographic system.

With this system our target audience would fit into the teenage vals more specifically the rebels.

Our audience would like our new band as they portray an image that they are just like everyone else and they dress like everyone else.  They would also like them because of their rhythm and music and also because of the atmosphere they create.

We will appeal to our target audience by adhering to conventional rules such as having a performance and using quick edits.