Dyer’s star theory 

Dyer’s Star theory talks about the idea  that celebrities are products manufactured by institutions. Dyer believes that celebrities are created in a way that represents ‘real’ emotions and experience so that what they are producing relates to their audience.

 In order for a star to construct an image that can be marketed to their target audience they have to put themselves out there whether it's on the Tv,radio or magazines.

For an artist to become iconic they would need a unique selling point that could be used to market their image.For example Michael Jackson’s white glove became iconic after he constantly wore it performing and it was associated with him, 

There are three main features thar Dyer believes makes a star:

1. The star as a construction

2. The star as a commodity

3. The star as an ideology 

The star as a construction

This is where the artist has been advertised across all media  to create an image that helps sell to the audience. This image is controlled by the record label creating an artificial image that suits their audience.

For example, for a part of Miley cyrus’ career she was seen as a crazy outgoing artist known for her twerking. However she wouldn’t be like this while she was at home having her own privacy away from everyone.This shows how her record label controlled her image in order to keep up with her audience.

The star as a commodity 

After the image has been created it is then sold to the audience and the stronger the image the easier it is to sell. This means that the label is able to generate more money from the artist through merchandise.

However some artists don't like their image being controlled by their record label so they take control which can also be seen and used as a unique selling point. For example Kiesa Rae Ellestad left her record label so she could be able to control her image.

The star as an ideology 

This where the audience gets to see what the star believes in making them fit into a specific or large audience. It makes the audience feel closer to them as they may share the same beliefs. 

For example the Jonas Brothers all wore purity rings. 

Paradox 1

The star should be extraordinary and different however at the same time be relatable to their audience.For example Billie Eilish is someone a lot of people look up to and her fashion style is something that a lot of young people try to replicate however we also seen her comfortable side and her crying about things we normal people can relate to. 

Paradox 2

The star should be there sharing content but not all the time that it becomes annoying. It should be enough to keep the audience entertained and not bored. Constant marketing may push a away the audience as it may feel like it’s forced and annoying.

For example Rihanna’s last album was in 2016 and even though she hasn’t released any music since then she’s still featured in other artists tracks. For example Partynextdoor released ‘Believe it’ last year featuring Rihanna and even though she had only one verse a lot of people were excited to hear her on this track after such a long time. This reminded her audience of her talent.